//pragmatic leaders

Step 2: Idea Generation and Validation

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Section A-Product Pragmatic Sprint Accelerated MVP-1 Week
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step 2: idea generation and validation0%
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Step 2: Idea Generation and Validation

Activity 3: Brainstorming Ideas - Instructions: Guide on how to conduct a personal brainstorming session, leveraging insights from the Annoyance Diary and Needs Worksheet. Techniques for divergent thinking and idea convergence should be included. 1. Setup (15 minutes): - Sign up for Miro and create a new board using the link provided. 2. Brainstorming Phase (1 hour): - Refer to the Brainstorming Techniques Sheet. - Begin with divergent thinking: Use your Annoyance Diary and Needs Worksheet as starting points to generate as many ideas as possible. Each idea goes on a separate card. - Transition to convergent thinking: Start grouping related ideas, identifying patterns, and highlighting ideas that seem most feasible and impactful. 3. Idea Selection and Refinement (30 minutes): - Choose the top 3-5 ideas that you feel most passionate about or see as most viable. - For each selected idea, briefly outline next steps: what research would be needed, potential challenges, and a very basic action plan. 4. Wrap-Up (15 minutes): - Reflect on the process and jot down any insights or surprises you encountered during the session. - If time and settings allow, share your board with a classmate for quick feedback or prepare it for a future peer review session. Brainstorming Techniques Sheet Technique: Mind Mapping - Description: Start with a central idea and branch out to related concepts, creating a visual map of relationships and subtopics. - Application Tips: Use different colors for branches. Start broad, then get more specific. Technique: SCAMPER - Description: A method that prompts you to think about a problem or idea through seven different lenses: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. - Application Tips: Pick an idea from your diary and apply each SCAMPER principle to explore variations of the idea. Technique: Rapid Ideation - Description: Set a timer (e.g., 10 minutes) and write down as many ideas as possible, without stopping to judge or analyze them. - Application Tips: Keep the pace quick and don't censor your thoughts. Quantity over quality. Technique: 6-3-5 Brainwriting - Description: In solitude, jot down 3 ideas on a topic in 5 minutes. Then, iterate by improving upon or adding to these ideas in subsequent 5-minute rounds. Aim for 6 rounds. - Application Tips: Focus on evolving your ideas with each round, building upon what you've previously noted. Technique: Why-How Laddering - Description: Alternate between asking "Why?" to understand the purpose behind an idea and "How?" to explore implementation or further development. - Application Tips: Start with a broad idea and use "Why?" to drill down to its core, then "How?" to expand it again. Technique: Starbursting - Description: Focus on generating questions rather than answers about the idea or problem. Think of who, what, where, when, why, and how questions to explore different facets. - Application Tips: Write down all questions that come to mind without seeking to answer them immediately. Brainstorming Technique Examples 1. Mind Mapping - Central Idea: Improving Daily Hydration - Branches: - Tools & Gadgets: Smart water bottle, hydration reminder apps - Habits & Routines: Drink a glass of water every hour, start and end the day with water - Incentives & Rewards: Gamify water intake, rewards for meeting daily goals - Visual Elements: Use blue for gadgets, green for habits, and yellow for incentives. 2. SCAMPER - Substitute: Replace regular water bottles with a smart bottle that tracks intake. - Combine: Merge a water tracking app with a fitness tracker to consolidate health monitoring. - Adapt: Look at how plants are watered on a schedule and adapt a similar mechanism for human use. - Modify: Change the shape of the water bottle to remind users to drink when it's moved. - Put to another use: Use leftover water to water houseplants, encouraging refilling. - Eliminate: Remove the need for manual tracking with automatic intake detection. - Reverse: Instead of reminding people to drink, alert them when they haven't drunk in a while. 3. Rapid Ideation (10 minutes) - Smart water bottles - Hydration tracking app - Necklace bead that changes color based on hydration - A service delivering flavored water based on daily intake needs - A wearable that monitors hydration levels through the skin 4. 6-3-5 Brainwriting - Round 1: Smart water bottle, hydration reminder app, motivational water intake challenges. - Round 2: Bottle glows when it's time to drink, app rewards with health tips, challenges include social sharing features. - Round 6: Bottle syncs with phone to track intake and suggest optimal hydration times, app includes a virtual plant that grows with your water intake, social challenges can be shared to compete with friends. 5. Why-How Laddering - Why do people need to stay hydrated? To maintain health and wellness. - How can we encourage hydration? By making it fun and engaging. - Why make it fun? To motivate consistent behavior. - How can we make it fun? Turn hydration into a game with rewards. - Why use a game? People enjoy challenges and achievements. - How to implement this? Develop an app that tracks intake and unlocks achievements. 6. Starbursting - Who will use the solution? Anyone looking to increase their daily water intake. - What is the solution? A smart hydration tracker. - Where can this solution be used? Anywhere, from home to the office, indoors and outdoors. - When should this solution be used? Throughout the day, at regular intervals. - Why is this solution effective? It makes staying hydrated an interactive and rewarding experience. - How does the solution work? By tracking water intake in real-time and providing feedback and rewards.
Activity 4: Crafting a Problem Statement 1. Identify the Problem: Start with a clear understanding of the issue you're addressing. Use insights from the Annoyance Diary and Needs Worksheet to pinpoint the specific problem. 2. Understand the Impact: Consider how the problem affects potential users. What are the consequences of not solving this issue? Who is impacted, and how? 3. Be Specific: A good problem statement is specific and focused. Avoid broad or vague descriptions. 4. Keep It Concise: Aim for a statement that is brief yet descriptive. It should be no more than a few sentences long, clearly stating the problem without unnecessary details. 5. Make It Actionable: The statement should imply a solution is possible. It sets the stage for brainstorming potential solutions by presenting the problem as solvable. Problem Statement Template [Problem] causes [impact] to [users]. Despite [current solutions], [key issue] remains a challenge due to [reason]. A solution should address [specific aspect] without [unwanted consequence]. Examples Good Problem Statement: - "Urban residents struggle to stay hydrated throughout the day because existing solutions, like mobile reminder apps, fail to effectively engage users or integrate seamlessly into their busy lifestyles. A solution is needed that makes tracking hydration engaging and effortless, fitting naturally into daily routines without being obtrusive." Why It's Good: This statement clearly identifies the problem, its impact on users, shortcomings of current solutions, and hints at what a solution should achieve. Bad Problem Statement: - "People don't drink enough water because they forget, and there are no good apps." Why It's Bad: This statement is vague, lacks specificity about the users and the impact, and dismisses current solutions without analyzing their shortcomings. It doesn't suggest that a solution is possible or hint at what that solution might address.