//pragmatic leaders

your mark

See where your product judgment stands.

MARK is Pragmatic Leaders’ standard for product judgment — four skills, twelve moves. Map your starting view in a few minutes, then your work on PL keeps building the picture.

Map your MARK →What is MARK?
WorthKillHaltSignalReframeBetPowerHoldMissRoomUserTasteMMapAAcuityRResolveKKnow-how
Your shape is empty. The scan draws the first read.
  • MMapdirection: what’s worth building
  • AAcuitydiscernment: reasoning under ambiguity
  • RResolveconviction: holding a position under pressure
  • KKnow-howthe read: human + quality judgment