principle
frameworks serve the loop
A framework should route people back into a Signal, Brief, Practice, or MARK judgment move rather than becoming course-catalog content.
library
Frameworks
Reference tools only when they sharpen a real judgment call.
The decision-frameworks compendium
266 deep-dives across 17 domains. Every entry says when the framework breaks, when not to use it, and how strong the evidence behind it actually is — including where famous frameworks are weaker than their reputation.
🟢 empirical · 🟡 observational · 🟠 folk · 🔴 contested
01 · Strategy & Competition
- 🟡7 Powers
- 🟡Aggregation Theory
- 🟠Ansoff Matrix
- 🔴BCG Growth-Share Matrix
- 🟢Beyond the Core
- 🔴Blue Ocean Strategy
- 🟡Conservation of Attractive Profits
- 🟡Counter-Positioning
- 🔴Disruption Theory
- 🟡Dynamic Capabilities
- 🟡Good Strategy Bad Strategy
- 🟡Playing to Win
- 🔴Porter's Five Forces
- 🟢Profiting from Innovation
- 🟢Resource-Based View
- 🟠Three Horizons
- 🟢Transaction Cost Economics
- 🟡Value Chain Analysis
- 🟡Wardley Mapping
- 🟡Zone to Win
02 · Positioning, Category & Brand
- 🟢95-5 Rule
- 🟡Brand Equity Models
- 🔴Category Design
- 🟢Category Entry Points
- 🟢Distinctive Brand Assets
- 🟢Excess Share of Voice
- 🟢How Brands Grow
- 🟡Laddering
- 🟠Message Hierarchy
- 🟡Perceptual Mapping
- 🟡Positioning Statement
- 🟠Ries & Trout Positioning
- 🟠Segmentation Targeting Positioning
- 🟢The Long and the Short of It
- 🟠Value Proposition Canvas
03 · Market Entry, Growth & Diffusion
04 · Decision-Making Under Uncertainty
- 🟠Analysis Paralysis
- 🟢Base Rates
- 🟢Bayesian Updating
- 🟢Bounded Rationality
- 🟢Calibration & Brier Scores
- 🟡Cynefin
- 🟢Decision Trees
- 🟢Ergodicity
- 🟢Expected Value
- 🟢Kelly Criterion
- 🟢Monte Carlo Simulation
- 🟡OODA Loop
- 🟢Pre-mortem
- 🟢Real Options
- 🟢Recognition-Primed Decision
- 🟡Regret Minimization
- 🟡Scenario Planning
- 🟢Superforecasting
- 🟠Two-Way Doors
- 🟢Value of Information
05 · Cognitive Bias & Epistemics
- 🟢Anchoring
- 🟢Availability Heuristic
- 🟠Chesterton's Fence
- 🟢Confirmation Bias
- 🔴Dunning-Kruger
- 🟢Fundamental Attribution Error
- 🟡Groupthink
- 🟢Hindsight Bias
- 🟢Illusion of Explanatory Depth
- 🟠Inversion
- 🟢Loss Aversion
- 🟡Munger's Psychology of Human Misjudgment
- 🟡Narrative Fallacy
- 🟢Overconfidence
- 🟢Planning Fallacy
- 🟢Selection Bias
- 🟡Steelmanning
- 🟢Sunk Cost
- 🟢Survivorship Bias
- 🟢The Replication Crisis
06 · Prioritisation & Allocation
07 · Systems Thinking
08 · Economics & Game Theory
- 🟢Comparative Advantage
- 🟡Creative Destruction
- 🟢Diminishing Returns
- 🟢Economies of Scale and Scope
- 🟢Externalities
- 🟢Incentive Design
- 🟢Information Asymmetry
- 🟢Marginal Thinking
- 🟢Nash Equilibrium
- 🟢Opportunity Cost
- 🟢Price Elasticity
- 🟢Principal-Agent Problem
- 🟢Prisoner's Dilemma
- 🟢Public Goods
- 🟢Rent-Seeking
- 🟢Schelling Points
- 🟢Signalling
- 🟢Winner's Curse
09 · Finance & Unit Economics
10 · Pricing & Monetisation
11 · Product & Discovery
12 · Experimentation
- 🟢A-B Testing
- 🟢Causal Inference Without Experiments
- 🟢Holdouts and Long-Term Effects
- 🔴Lean Startup
- 🟢Multi-Armed Bandits
- 🟢Multiple Comparisons
- 🟢Novelty and Primacy Effects
- 🟢Regression to the Mean
- 🟢Sample Ratio Mismatch
- 🟢Simpson's Paradox
- 🟢Statistical Power
- 🔴Statistical Significance
- 🟢The Peeking Problem
- 🟢Type I and Type II Error