The output should make the tradeoff visible enough for someone else to inspect, challenge, and act on.
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product, ux & customer framework
Analyze completion and drop-off across product steps.
quick answer
Product Analytics Funnel is a funnel for Conversion analytics. It turns the decision into named fields, evidence, and a visible product analytics funnel worksheet / visual.
The output should make the tradeoff visible enough for someone else to inspect, challenge, and act on.
Analyze completion and drop-off across product steps.
Use Pirate Metrics AARRR when its output is closer to the conversation you need: Track acquisition, activation, retention, referral and revenue.
worked example
A filled example is easier to understand than a blank template. Use it to see the shape before applying the framework to your own case.
A filled example so you can see the shape before applying Product Analytics Funnel to your own context.
A filled example so you can see the shape before applying Product Analytics Funnel to your own context.
generate yours
Start Ask PL with the framework, required inputs, and your context. It will ask for missing details, render the funnel, and explain what decision the output should change.
Apply Product Analytics Funnel to my situation. Context: [Decision, audience, options, evidence, and constraints.] Use the Product Analytics Funnel structure: - Ordered funnel stages: - conversion/drop-off metrics: Ask only for missing inputs that would change the output. Then render the funnel and name the decision it should change.
how to use it
Use the framework to change a decision, not to fill a worksheet. Start narrow, add evidence, then inspect what the product analytics funnel worksheet / visual makes clearer.
Write the concrete conversion analytics choice, tradeoff, or conversation the framework should change.
Fill the important slots: Ordered funnel stages, conversion/drop-off metrics.
Mark what is measured, what comes from customers, and what is still judgment.
End with the next move, the riskiest assumption, or the evidence that would change the product analytics funnel worksheet / visual.
quality check
Use this check after the artifact is filled. Blank fields are not failure; they are the next research question. Look for concrete evidence, missing constraints, and assumptions that would change the next move.
The framework needs a concrete decision. Broad intent turns it into a worksheet, not a decision aid.
Good framework output makes assumptions visible enough for someone else to challenge.
The diagram is useful only if it changes the next product conversation.
common mistakes
Do not use Product Analytics Funnel as a worksheet. Name the choice, conversation, or tradeoff the output should change.
Separate measured facts, customer evidence, and leadership judgment so weak assumptions stay visible.
If the diagram does not match the decision, switch frameworks instead of stretching the boxes.
The framework should clarify the next move. It should not replace strategy, sequencing, or judgment.
use something else when
Track acquisition, activation, retention, referral and revenue.
Connect mission, strategy, goals, roadmap and tasks.
Align vision, target group, needs, product, business goals and strategy.
faq
Analyze completion and drop-off across product steps.
Business context; objectives; available evidence; stakeholder judgment
Product Analytics Funnel worksheet / visual
Use Product Analytics Funnel when the decision matches this job: Analyze completion and drop-off across product steps.
Avoid it when you need Pirate Metrics AARRR's output instead: Track acquisition, activation, retention, referral and revenue.
It is both: a structure for thinking and a visible funnel that makes the decision easier to inspect.
A good input names the real decision, uses concrete evidence, and separates facts from assumptions.
Use the product analytics funnel worksheet / visual to choose the next move, name the riskiest assumption, or decide what evidence would change the call.
Use Pirate Metrics AARRR when the real output you need is closer to: Track acquisition, activation, retention, referral and revenue.
Yes. Describe your context and Ask PL can ask for missing inputs, render the funnel, and explain what decision it should change.