The output should make the tradeoff visible enough for someone else to inspect, challenge, and act on.
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product, ux & customer framework
Track acquisition, activation, retention, referral and revenue.
quick answer
Pirate Metrics AARRR is a funnel for Growth analytics. It turns the decision into named fields, evidence, and a visible pirate metrics aarrr worksheet / visual.
The output should make the tradeoff visible enough for someone else to inspect, challenge, and act on.
Track acquisition, activation, retention, referral and revenue.
Use Product Analytics Funnel when its output is closer to the conversation you need: Analyze completion and drop-off across product steps.
worked example
A filled example is easier to understand than a blank template. Use it to see the shape before applying the framework to your own case.
AARRR shows where growth leaks across acquisition, first value, return, referral, and revenue.
AARRR shows where growth leaks across acquisition, first value, return, referral, and revenue.
generate yours
Start Ask PL with the framework, required inputs, and your context. It will ask for missing details, render the funnel, and explain what decision the output should change.
Apply Pirate Metrics AARRR to my situation. Context: [Decision, audience, options, evidence, and constraints.] Use the Pirate Metrics AARRR structure: - Ordered funnel stages: - conversion/drop-off metrics: Ask only for missing inputs that would change the output. Then render the funnel and name the decision it should change.
how to use it
Use the framework to change a decision, not to fill a worksheet. Start narrow, add evidence, then inspect what the pirate metrics aarrr worksheet / visual makes clearer.
Write the concrete growth analytics choice, tradeoff, or conversation the framework should change.
Fill the important slots: Ordered funnel stages, conversion/drop-off metrics.
Mark what is measured, what comes from customers, and what is still judgment.
End with the next move, the riskiest assumption, or the evidence that would change the pirate metrics aarrr worksheet / visual.
quality check
Use this check after the artifact is filled. Blank fields are not failure; they are the next research question. Look for concrete evidence, missing constraints, and assumptions that would change the next move.
The framework needs a concrete decision. Broad intent turns it into a worksheet, not a decision aid.
Good framework output makes assumptions visible enough for someone else to challenge.
The diagram is useful only if it changes the next product conversation.
common mistakes
Do not use Pirate Metrics AARRR as a worksheet. Name the choice, conversation, or tradeoff the output should change.
Separate measured facts, customer evidence, and leadership judgment so weak assumptions stay visible.
If the diagram does not match the decision, switch frameworks instead of stretching the boxes.
The framework should clarify the next move. It should not replace strategy, sequencing, or judgment.
use something else when
Analyze completion and drop-off across product steps.
Connect mission, strategy, goals, roadmap and tasks.
Align vision, target group, needs, product, business goals and strategy.
faq
Track acquisition, activation, retention, referral and revenue.
Business context; objectives; available evidence; stakeholder judgment
Pirate Metrics AARRR worksheet / visual
Use Pirate Metrics AARRR when the decision matches this job: Track acquisition, activation, retention, referral and revenue.
Avoid it when you need Product Analytics Funnel's output instead: Analyze completion and drop-off across product steps.
It is both: a structure for thinking and a visible funnel that makes the decision easier to inspect.
A good input names the real decision, uses concrete evidence, and separates facts from assumptions.
Use the pirate metrics aarrr worksheet / visual to choose the next move, name the riskiest assumption, or decide what evidence would change the call.
Use Product Analytics Funnel when the real output you need is closer to: Analyze completion and drop-off across product steps.
Yes. Describe your context and Ask PL can ask for missing inputs, render the funnel, and explain what decision it should change.