Splitit CEO Prioritizes Consent and Payment Certainty in AI Shopping Checkout
Builders must design AI commerce systems that preserve merchant signals and consumer control, ensuring payment reliability and dispute resolution frameworks to enable scalable, trustworthy autonomous purchasing without losing critical interaction data.
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Splitit CEO Says Checkout Is AI Shopping’s Next Test
Nandan Sheth explains that while AI improves product discovery, completing purchases autonomously is complex due to payment processing, dispute risks, and loss of merchant signals. He emphasizes upfront consumer consent, spending limits, and payment certainty as critical to scaling AI-driven checkout. Splitit CEO Nandan Sheth states AI shopping is improving discovery but checkout is harder due to payment and dispute complexities. Sheth highlights the need for consumer consent, spending limits, and merchant confidence in payment certainty.