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Dbrand built and launched unlicensed Valve-themed case, then pulled it

This shows the critical product judgment to secure IP licenses before investing heavily in engineering and launch, highlighting the risk of building first and asking permission later

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Accessory Company Yanks Companion Cube Steam Machine Case Because It Never Actually Asked Valve For Permission

Dbrand developed and launched a Steam Machine case themed around Valve's Companion Cube without obtaining Valve's permission. After viral interest and significant engineering investment, Valve's legal team requested a takedown. Dbrand complied, issued refunds, and admitted they should have asked first. Dbrand spent over 1000 hours engineering the Companion Cube case and redesigned it multiple times Dbrand launched the product and it became the second-fastest selling item in their history