Apple raised prices due to AI-driven memory chip shortage
This move reveals how AI infrastructure demand directly impacts consumer hardware pricing, forcing companies to pass component cost inflation to customers despite profit margins.
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Apple raises prices amid AI-driven memory chip shortage
Apple increased prices on iPad and Mac products citing an unprecedented surge in memory and storage chip costs caused by rapid AI data center expansion, calling the increase 'unavoidable' after shielding customers so far. Apple raised prices on iPad and Mac due to memory chip shortages caused by AI data center expansion. Tim Cook called the price increase 'unavoidable' and said Apple had shielded customers so far.