The output should make the tradeoff visible enough for someone else to inspect, challenge, and act on.
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sales, gtm & revenue framework
Track leads through qualification, opportunity, proposal and close.
quick answer
Sales Funnel is a funnel for Sales pipeline. It turns the decision into named fields, evidence, and a visible sales funnel worksheet / visual.
The output should make the tradeoff visible enough for someone else to inspect, challenge, and act on.
Track leads through qualification, opportunity, proposal and close.
Use Land-and-Expand Model when its output is closer to the conversation you need: Map initial adoption to growth paths and expansion motions.
worked example
A filled example is easier to understand than a blank template. Use it to see the shape before applying the framework to your own case.
The funnel shows the count and conversion loss at each commercial step so the team fixes the narrowest constraint.
The funnel shows the count and conversion loss at each commercial step so the team fixes the narrowest constraint.
generate yours
Start Ask PL with the framework, required inputs, and your context. It will ask for missing details, render the funnel, and explain what decision the output should change.
Apply Sales Funnel to my situation. Context: [Decision, audience, options, evidence, and constraints.] Use the Sales Funnel structure: - Ordered funnel stages: - conversion/drop-off metrics: Ask only for missing inputs that would change the output. Then render the funnel and name the decision it should change.
how to use it
Use the framework to change a decision, not to fill a worksheet. Start narrow, add evidence, then inspect what the sales funnel worksheet / visual makes clearer.
Write the concrete sales pipeline choice, tradeoff, or conversation the framework should change.
Fill the important slots: Ordered funnel stages, conversion/drop-off metrics.
Mark what is measured, what comes from customers, and what is still judgment.
End with the next move, the riskiest assumption, or the evidence that would change the sales funnel worksheet / visual.
quality check
Use this check after the artifact is filled. Blank fields are not failure; they are the next research question. Look for concrete evidence, missing constraints, and assumptions that would change the next move.
The framework needs a concrete decision. Broad intent turns it into a worksheet, not a decision aid.
Good framework output makes assumptions visible enough for someone else to challenge.
The diagram is useful only if it changes the next product conversation.
common mistakes
Do not use Sales Funnel as a worksheet. Name the choice, conversation, or tradeoff the output should change.
Separate measured facts, customer evidence, and leadership judgment so weak assumptions stay visible.
If the diagram does not match the decision, switch frameworks instead of stretching the boxes.
The framework should clarify the next move. It should not replace strategy, sequencing, or judgment.
use something else when
Map initial adoption to growth paths and expansion motions.
Align ICP, value proposition, motion, channels, pricing and success metrics.
Qualify opportunities by budget, authority, need and timing.
faq
Track leads through qualification, opportunity, proposal and close.
Business context; objectives; available evidence; stakeholder judgment
Sales Funnel worksheet / visual
Use Sales Funnel when the decision matches this job: Track leads through qualification, opportunity, proposal and close.
Avoid it when you need Land-and-Expand Model's output instead: Map initial adoption to growth paths and expansion motions.
It is both: a structure for thinking and a visible funnel that makes the decision easier to inspect.
A good input names the real decision, uses concrete evidence, and separates facts from assumptions.
Use the sales funnel worksheet / visual to choose the next move, name the riskiest assumption, or decide what evidence would change the call.
Use Land-and-Expand Model when the real output you need is closer to: Map initial adoption to growth paths and expansion motions.
Yes. Describe your context and Ask PL can ask for missing inputs, render the funnel, and explain what decision it should change.